CLASS IN SESSION:
BUILDING TRUST AND FOSTERING CONNECTION
Mueller Communications supports public, private and nontraditional prek-12 and post-secondary education institutions in delivering tailored communications strategies that ensure messages are clear, goals are advanced and communities stay informed and engaged.
Whether serving as your dedicated communications team or an extension of your internal staff, we help you build trust and strengthen connections with your community.
“Mueller Communications has an unwavering commitment to assist Nicolet Union High School District with our mission and branding. Their strategic thinking and creative communication solutions make them an integral part of our communication team. We have complete trust and confidence in their ability to handle any communication challenge that comes our way.”
DR. GREG KABARA
NICOLET UNION HIGH SCHOOL SUPERINTENDENT
Mueller Communications established a communications strategy and a distinct brand
LUMIN engaged Mueller Communications to bring LUMIN leaderships’ vision to
As Nicolet’s strategic communication partner since 2014, Mueller Communications has
Mueller Communications developed the messaging and visual concept “Framework for
Mueller’s work centered around three objectives: Promote awareness of the
Building strong relationships with your community and local media is essential for fostering trust and engagement. We help schools and districts create a consistent, authentic voice that resonates with parents, staff and community stakeholders and then execute a holistic communications plan to keep audiences informed. Through strategic media outreach and strong reporter relationships, we help elevate key events, milestones, and achievements with accurate, timely coverage.
Taking a vision and turning it into actionable, attainable steps is a difficult task. Not only is it important to define and articulate your goals, but also to get community and staff buy-in to instill confidence in district leadership.
We can help you lead a comprehensive strategic communications process-beginning with audits, peer analysis, and stakeholder surveys or listening sessions-to assess perceptions, surface insights, and align leadership through collaborative workshops. This work culminates in a clear messaging platform and branded strategic plan, supported by rollout, execution, and ongoing communications that build understanding, trust, and confidence in leadership.
Mueller is the trusted crisis communications partner of multiple schools and districts, helping staff appropriately respond to issues like staff misconduct, threats, and leadership transitions, emphasizing speed, accuracy, transparency, empathy, and clear action steps.
Whether you are looking to outsource social media or provide resources to support your internal team, Mueller can help maximize your social media presence to effectively share your district’s story and engage with target audiences.
A consistent, engaging brand builds community pride and reinforces a unified district identity. With a full team of in-house designers, we can support all of your district’s branding needs, from small visuals like social graphics and fact sheets to full brand identity packages or redesigns.
Your community looks to district leaders for insight and direction. We help administrators and board members show up as trusted, visible experts—sharing valuable perspectives, building goodwill and advancing your school’s priorities. We develop tailored thought leadership strategies to advance these efforts, including events, stakeholder outreach, media, board or committee engagements, blogs, and more.
For schools seeking operational or capital funding, putting a referendum on a ballot is a critical milestone, and clear communication is vital. Mueller develops and executes comprehensive informational campaigns using a variety of community outreach and engagement, public meetings, digital and earned media strategies.
Through our half-day in-person spokesperson training, organizational leadership gains a broad understanding of the media landscape and best practices when working with the media. Leveraging real-life training scenarios, we’ll teach you the skills you need to project confidence and convey your key messages.
In a digital-first world, Mueller’s digital marketing capabilities help school districts connect with their community to share their story, highlight programs and successes and reach families where they already spend time… online. Digital marketing is also an incredibly impactful, cost-effective tool for enrollment and staff recruitment.
Your website is a dynamic window into district life, reflecting learning, culture, and community. We design intuitive, engaging digital experiences for all audiences, from current families to prospective students and staff.
Our website expertise includes strategy and information architecture, content development, design and build, UX/UI, accessibility compliance, and SEO and AI optimization. Once your site is published, we provide staff training and ongoing hosting, maintenance, and support services.
Through community engagement, media relations, referendum communications and reputation / crisis management, Mueller Communications powers school districts across Wisconsin.
