Mueller Communications developed the messaging and visual concept “Framework for Our Future,” working with a small group of district stakeholders. From there, we assisted with all aspects of communications and engagement, including a series of strategy sessions featuring facilitated discussions with 300 community members, staff and families. Mueller was instrumental in taking all of the quantitative and qualitative feedback from the listening sessions and working with district leadership team to turn it into an actionable strategic plan.
Strategies included messaging and branding of the strategic plan and associated communications materials – including FAQs, social media content, key messages, informational posters and more – to educate families and staff about the new strategic framework.
Mueller also developed ongoing content for the website landing page, organized presentations to key community groups and coordinated media relations efforts to effectively communicate to the Fox Point-Bayside community.
