Baking a Brand: The Secret Ingredient to Business Success

Mueller Communication's logo "branded" into the crust of a loaf of sourdough bread being held by a baker.

By Jeremy Treuden TWO BAKERIES Imagine two bakeries. Both bake delicious bread, use quality ingredients, and have skilled bakers. But one bakery has a line out the door every morning, while the other is struggling to keep its doors open. What’s the difference? Almost every time, it comes down to branding. DEFINING BRAND Notice we […]

Communicating Through a Crisis

Should a crisis hit, having a prepared response plan with templates and identified stakeholders will serve your organization well. Armed with these resources, there are a few best practices to consider when it comes time to communicate through a crisis.

Engagement Key For Successful Community Decision-Making

Mueller Communications has a longstanding relationship with the League of Wisconsin Municipalities. We are proud to partner with communities across the State, assisting in times of crisis, supporting communications efforts, and providing strategic guidance. In recent years, all throughout Wisconsin, we have seen firsthand how municipalities have faced tough decisions about how to meet community […]

Take Care of Your People, Success will Follow

At Mueller, we like to think of ourselves as “backstage, behind-the-scenes” type of people (we learned that from our namesake, by the way). We put our clients first and allow their stories and successes to take center stage. However, every once in a while we are provided an occasion to reflect upon what we have […]

Now more than ever PR pros can bring value to journalists

By: Phill Trewyn It was a call that many news reporters can identify with and one that usually ends with a roll of the eyes, a shake of the head, or maybe even a few choice words after (or even before) ending the call. I was working as a print reporter and on the other […]