Navigating School Crises: Tips for Effective Communication

Learn essential tips for effective school crisis communication, from prioritizing speed and accuracy to leading with empathy. Prepare your district to navigate challenging situations.
From Vision to Victory: How to Build and Sustain a Successful Coalition

Learn how to build and sustain a successful coalition with this guide from Mueller Communications. Discover the strategy and collaboration needed to amplify your impact, drawing from our experience with diverse alliances.
Baking a Brand: The Secret Ingredient to Business Success

By Jeremy Treuden TWO BAKERIES Imagine two bakeries. Both bake delicious bread, use quality ingredients, and have skilled bakers. But one bakery has a line out the door every morning, while the other is struggling to keep its doors open. What’s the difference? Almost every time, it comes down to branding. DEFINING BRAND Notice we […]
PODCAST: Lori Richards talks crisis and communications in the long-term care industry

Lori Richards shares inspiring strategies to build trust, strengthen community connections, define your brand, and celebrate the meaningful stories that make your organization special.
Frog Legs and Coffee: Conquering Your To-Do List, Mueller Style

At Mueller, we embrace the “eat the frog” method—tackling our toughest, most dreaded tasks first—to boost productivity and clear the path for a smoother day ahead.
Communicating Through a Crisis

Should a crisis hit, having a prepared response plan with templates and identified stakeholders will serve your organization well. Armed with these resources, there are a few best practices to consider when it comes time to communicate through a crisis.
Four Tips For Creating A Municipal Communications Program

Creating a municipal communications program can be a challenge for many municipalities, given strained staffing and resources. At the same time, municipalities recognize how critically important it is to do so effectively.
Engagement Key For Successful Community Decision-Making

Mueller Communications has a longstanding relationship with the League of Wisconsin Municipalities. We are proud to partner with communities across the State, assisting in times of crisis, supporting communications efforts, and providing strategic guidance. In recent years, all throughout Wisconsin, we have seen firsthand how municipalities have faced tough decisions about how to meet community […]
Take Care of Your People, Success will Follow

At Mueller, we like to think of ourselves as “backstage, behind-the-scenes” type of people (we learned that from our namesake, by the way). We put our clients first and allow their stories and successes to take center stage. However, every once in a while we are provided an occasion to reflect upon what we have […]
Now more than ever PR pros can bring value to journalists

By: Phill Trewyn It was a call that many news reporters can identify with and one that usually ends with a roll of the eyes, a shake of the head, or maybe even a few choice words after (or even before) ending the call. I was working as a print reporter and on the other […]