Baking a Brand: The Secret Ingredient to Business Success

Mueller Communication's logo "branded" into the crust of a loaf of sourdough bread being held by a baker.

By: Jeremy Treuden TWO BAKERIES Imagine two bakeries. Both bake delicious bread, use quality ingredients, and have skilled bakers. But one bakery has a line out the door every morning, while the other is struggling to keep its doors open. What’s the difference? Almost every time, it comes down to branding. DEfinING BRAND Notice we […]

Communicating Through a Crisis

Should a crisis hit, having a prepared response plan with templates and identified stakeholders will serve your organization well. Armed with these resources, there are a few best practices to consider when it comes time to communicate through a crisis.

Walking the Talk: Introducing the New Mueller Brand

Mueller Has a Brand New Pair of Shoes You know what they say, the cobbler’s children have no shoes. That’s how we’ve felt here at Mueller as we’ve focused all our attention on building the brands of our incredible clients. Today, we have an extra skip in our step as we roll out our new […]

A legacy of integrity and flair – The story behind the Barkin–McKiethan Scholarship

Barkin-McKeithan Scholarship x Mueller Communications Every summer, Mueller Communications presents college juniors with the opportunity to participate in a full-time paid internship.  This is no ordinary coffee-fetching, file-organizing summer pastime. The Barkin-McKiethan intern gains real-world agency experience by getting their hands on client work, researching solutions and being surrounded by passionate communications professionals. In addition […]