Baking a Brand: The Secret Ingredient to Business Success

Mueller Communication's logo "branded" into the crust of a loaf of sourdough bread being held by a baker.

By Jeremy Treuden TWO BAKERIES Imagine two bakeries. Both bake delicious bread, use quality ingredients, and have skilled bakers. But one bakery has a line out the door every morning, while the other is struggling to keep its doors open. What’s the difference? Almost every time, it comes down to branding. DEFINING BRAND Notice we […]

Communicating Through a Crisis

Should a crisis hit, having a prepared response plan with templates and identified stakeholders will serve your organization well. Armed with these resources, there are a few best practices to consider when it comes time to communicate through a crisis.