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Case Study Title

Project Overview

As the only Jewish Museum in Wisconsin, Jewish Museum Milwaukee (JMM) provides an important resource for educating children and adults about tolerance and diversity by exploring shared difficult histories and using Jewish history and art to explore contemporary topics. While JMM programming and resources aim to spark conversations beyond Milwaukee and the Jewish community, existing and desired museum membership and public perceptions didn’t align, leaving a great opportunity to reach new audiences with refined, modernized messaging and visual brand standards.

The Challenge

Despite its mission of building bridges between diverse groups, approximately half of Jewish Museum Milwaukee membership is composed of members of the Jewish community. Fostering its motto “Where Conversations Happen,” JMM began engaging with the broader community through diverse programming highlighting social justice issues, yet awareness of the museum as a welcoming, inclusive resource for those beyond the Jewish community still lacked. JMM engaged Mueller Communications to develop communication strategies to refresh its branding, messaging and marketing efforts to increase awareness and interest among new and diverse audiences.

The Solution

The Results

The audience survey ensured messaging, brand standards, logo and future communications strategies align with the museum’s vision and audience’s expectations, speaking to the diverse audiences in a meaningful way. Mueller continues to work with JMM to support its communications efforts, leveraging key findings and insights in all marketing communications – Distributed survey via email to 3,000+, in addition to social media audiences – 500+ survey responses – 75% survey completion rate