The Challenge
Despite its mission of building bridges between diverse groups, approximately half of Jewish Museum Milwaukee membership is composed of members of the Jewish community. Fostering its motto “Where Conversations Happen,” JMM began engaging with the broader community through diverse programming highlighting social justice issues, yet awareness of the museum as a welcoming, inclusive resource for those beyond the Jewish community still lacked. JMM engaged Mueller Communications to develop communication strategies to refresh its branding, messaging and marketing efforts to increase awareness and interest among new and diverse audiences.
