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Is It Time to Pull the Plug or Double Down on Digital Marketing?

The COVID-19 pandemic has resulted in thousands of Wisconsin businesses closing their doors, canceling events and implementing remote work measures to help slow the spread of the disease. During these unprecedented times, it makes sense for businesses to evaluate all aspects of operations and expenditures, including digital marketing. Should you be hitting pause or pulling […]

Communicating Through a Pandemic

The impact of Coronavirus (COVID-19) is far-reaching and ever-changing and is testing the preparedness – or lack of preparedness – of organizations large and small. While it can be tempting to panic, now more than ever, organizations need to be the voice of calm, bringing proactive, timely and reliable information to their stakeholders. As you […]

Top Takeaways from Milwaukee’s Digital News Experts

As we head into 2020 and reflect on the last decade, we know much has changed in the communications world. Perhaps the greatest change is how people get their news. As consumers increasingly rely on digital platforms, it’s important to understand how the trend is impacting newsrooms in Wisconsin. That’s why we closed out 2019 […]

Guide to Creating a Communications Plan

2020 is right around the corner and that means it’s time to start developing or updating a communications and marketing plan for your organization. At Mueller Communications, we’re developing (and executing) plans every day. Here are the key elements and questions to consider. 1. Situation Analysis What situation or issue is this plan addressing? What […]