ENHANCING BRAND VISIBILITY AND INDUSTRY AUTHORITY

Project Overview

West Bend Insurance Company provides insurance coverage for businesses, workers’ compensation, surety bonds and personal needs. The industry is in the midst of significant changes, requiring a strategic response. Mueller Communications’ relationship with West Bend includes providing public relations and strategic communications services to elevate awareness of the company’s brand and its range of products and services in an ever-changing industry.

The Challenge

While insurance is an essential aspect of our personal and professional lives, it often operates in the background until circumstances necessitate its services. However, in the dynamic insurance industry, securing earned media placements presents unique challenges. As the industry may be commonly perceived as lacking excitement and deals with a complex, intricate subject matter – it faces fierce competition for media coverage.

Despite these obstacles, effectively garnering media attention and earned placements is important to maintain West Bend’s presence as an industry leader, enhance brand visibility and resonate with its diverse target audiences. To overcome these hurdles, a strategic and creative approach is required, leveraging industry trends, data-driven insights, and compelling storytelling to captivate media outlets and stand out in a crowded marketplace.

The Solution

To effectively tackle the unique challenges of the insurance industry and elevate West Bend Insurance’s brand presence while reinforcing their position as a trusted authority within the industry, Mueller Communications deploys a comprehensive communications strategy. At the start of each year, our team collaborates closely with West Bend to outline a strategic communications plan tailored to their objectives and reflecting changes and trends in the industry. Bi-monthly meetings then follow, where we develop timely and compelling narratives by leveraging the latest industry trends and data-driven insights. Throughout the year, our team remains proactive in identifying opportunities for West Bend’s key spokespersons to be positioned as thought leaders. This includes actively pursuing awards, mainstream media coverage, and targeted trade publication features. By seamlessly combining these efforts, Mueller Communications cuts through the clutter, generates meaningful media interest and establishes West Bend Insurance as an authoritative, yet relatable, voice in the sector.

This multifaceted approach addresses the perceived lack of excitement by crafting captivating narratives, tackles the complex subject matter through customer-centric storytelling, and overcomes competition for coverage by consistently seeking out strategic earned media opportunities. Ultimately, our solution enables West Bend to heighten brand visibility, resonate with target audiences and reinforce its position as a trusted industry leader.

The Results

During the 10+ years Mueller Communications has been working with West Bend Insurance, we have secured hundreds of earned media placements and numerous awards on behalf of the company and have drafted nearly 30 sponsored content articles for priority markets across West Bend Insurance’s footprint.

These results demonstrate the tangible impact of our consistent, strategic approach to amplifying West Bend Insurance’s brand and voice, establishing the company as a trusted industry authority and fostering meaningful connections with both personal and commercial policyholders nationwide.

To effectively tackle the unique challenges of the insurance industry and elevate West Bend Insurance’s brand presence while reinforcing their position as a trusted authority within the industry, Mueller Communications deploys a comprehensive communications strategy. At the start of each year, our team collaborates closely with West Bend to outline a strategic communications plan tailored to their objectives and reflecting changes and trends in the industry. Bi-monthly meetings then follow, where we develop timely and compelling narratives by leveraging the latest industry trends and data-driven insights. Throughout the year, our team remains proactive in identifying opportunities for West Bend’s key spokespersons to be positioned as thought leaders. This includes actively pursuing awards, mainstream media coverage, and targeted trade publication features. By seamlessly combining these efforts, Mueller Communications cuts through the clutter, generates meaningful media interest and establishes West Bend Insurance as an authoritative, yet relatable, voice in the sector.

This multifaceted approach addresses the perceived lack of excitement by crafting captivating narratives, tackles the complex subject matter through customer-centric storytelling, and overcomes competition for coverage by consistently seeking out strategic earned media opportunities. Ultimately, our solution enables West Bend to heighten brand visibility, resonate with target audiences and reinforce its position as a trusted industry leader.

The Results

During the 10+ years Mueller Communications has been working with West Bend Insurance, we have secured hundreds of earned media placements and numerous awards on behalf of the company and have drafted nearly 30 sponsored content articles for priority markets across West Bend Insurance’s footprint.

These results demonstrate the tangible impact of our consistent, strategic approach to amplifying West Bend Insurance’s brand and voice, establishing the company as a trusted industry authority and fostering meaningful connections with both personal and commercial policyholders nationwide.

To effectively tackle the unique challenges of the insurance industry and elevate West Bend Insurance’s brand presence while reinforcing their position as a trusted authority within the industry, Mueller Communications deploys a comprehensive communications strategy. At the start of each year, our team collaborates closely with West Bend to outline a strategic communications plan tailored to their objectives and reflecting changes and trends in the industry. Bi-monthly meetings then follow, where we develop timely and compelling narratives by leveraging the latest industry trends and data-driven insights. Throughout the year, our team remains proactive in identifying opportunities for West Bend’s key spokespersons to be positioned as thought leaders. This includes actively pursuing awards, mainstream media coverage, and targeted trade publication features. By seamlessly combining these efforts, Mueller Communications cuts through the clutter, generates meaningful media interest and establishes West Bend Insurance as an authoritative, yet relatable, voice in the sector.

This multifaceted approach addresses the perceived lack of excitement by crafting captivating narratives, tackles the complex subject matter through customer-centric storytelling, and overcomes competition for coverage by consistently seeking out strategic earned media opportunities. Ultimately, our solution enables West Bend to heighten brand visibility, resonate with target audiences and reinforce its position as a trusted industry leader.