To effectively tackle the unique challenges of the insurance industry and elevate West Bend Insurance’s brand presence while reinforcing their position as a trusted authority within the industry, Mueller Communications deploys a comprehensive communications strategy. At the start of each year, our team collaborates closely with West Bend to outline a strategic communications plan tailored to their objectives and reflecting changes and trends in the industry. Bi-monthly meetings then follow, where we develop timely and compelling narratives by leveraging the latest industry trends and data-driven insights. Throughout the year, our team remains proactive in identifying opportunities for West Bend’s key spokespersons to be positioned as thought leaders. This includes actively pursuing awards, mainstream media coverage, and targeted trade publication features. By seamlessly combining these efforts, Mueller Communications cuts through the clutter, generates meaningful media interest and establishes West Bend Insurance as an authoritative, yet relatable, voice in the sector.
This multifaceted approach addresses the perceived lack of excitement by crafting captivating narratives, tackles the complex subject matter through customer-centric storytelling, and overcomes competition for coverage by consistently seeking out strategic earned media opportunities. Ultimately, our solution enables West Bend to heighten brand visibility, resonate with target audiences and reinforce its position as a trusted industry leader.


