Mueller Communications has worked with UnitedHealthcare to implement ongoing media campaigns and support community outreach efforts in the Wisconsin and Michigan markets.
Media Relations
We have supported ongoing media outreach efforts that have included:
- Positioning UnitedHealthcare leadership as expert resources for reporters to call on for industry perspectives.
- Distributing news releases and media advisories announcing UnitedHealthcare community support initiatives such as student backpack giveaways, health screening events, employee volunteer initiatives, funding for affordable housing developments, and rollout of new benefit plans and programs.
- Drafting and submitting thought-leadership content on behalf of UnitedHealthcare leadership to business and general media outlets.
Community Relations
We have supported community relations efforts, including:
- Identifying speaking opportunities and civic organizations for UnitedHealthcare leadership to engage in, including membership with the Greater Milwaukee Committee.
- Assisting with staging of health screening and back-to-school health and wellness events.
- Managing a year-long community service initiative called Mission Distinction in which UnitedHealthcare funded efforts to provide a mobile dental clinic targeting underserved children and their families, vision screening, and access to fresh food through a partnership with Feeding America.
