Timeline:
Key Message Creation:
To accurately articulate the need for the careful deconstruction of the Pavilion, Mueller Communications drafted a comprehensive key message matrix inclusive of topline, highlevel, and supporting messages about the past, current and future state of the structure.
Advocate Cultivation:
Mueller Communications worked with the Pabst Mansion team to connect with donors and prominent local leaders to engage in dialogue regarding the deconstruction plans, identify any concerns they might have and provide an opportunity for them to lend their voice of support for the deconstruction and preservation of the Pavilion.
Public Affairs:
Alongside the Pabst Mansion team, Mueller Communications participated in meetings with the City of Milwaukee and local leaders to explain the need for a COA for the careful deconstruction of the Pavilion and future plans to restore the structure.
