As was the case when the company announced its state-of-the-art Tower and Commons project in 2012, Northwestern Mutual turned to Mueller Communications.
Mueller served as an extension of Northwestern Mutual’s internal communications team, developing the rollout approach, narrative, media strategy, event overview and preparing key spokespeople to work with the media.
From news release development, FAQs, fact sheets, talking points, reporter briefings, media trainings, run of show, coordination with key stakeholders and more, Mueller Communications helped craft an announcement that demonstrated Northwestern Mutual’s commitment to its employees, and to the City it has called home for more than 150 years.