Mueller Communications was engaged to work directly with MSOE’s communications team to develop and execute a public rollout plan to announce the donation and the plan to construct a new academic building.
The comprehensive plan included key message development, fact sheet and FAQ development, editorial board briefing guidance and oversight, dignitary and VIP list development and outreach, spokesperson training for MSOE President Dr. John Walz, comprehensive local and national media plan development and execution, development of a unique “brand” to commemorate the special event, individual audience research, messaging and outreach and onsite execution, inclusive of:
- Development and dissemination of press packets
- On-site coordination
- Facilitating reporter participation and on-site interviews
- Media follow up, story procurement and impact measurement

