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[ PROJECT OVERVIEW ]

WEBSITE ARCHITECTURE:
BALANCING STYLE AND SUBSTANCE

For more than 150 years, Metropolitan Milwaukee Association of Commerce (MMAC) has championed Southeast Wisconsin’s businesses and fueled economic prosperity. Following the development of a new logo, MMAC needed to integrate its new visual identity into its existing web assets – while maintaining the extensive collection of information and resources accumulated over its impressive organizational history.

SERVICES RENDERED

WEBSITE
VISUAL BRANDING

[ THE CHALLENGE ]

MMAC’s longstanding presence in the community is one of its greatest strengths - but it posed a challenge when developing a web design capable of accommodating its extensive content and business resources.

MMAC engaged Mueller Communications to bring a designer’s eye to their online presence and create a user-friendly website that held great visual appeal without sacrificing any of its substantial web content.

[ THE SOLUTION ]

MMAC website seamlessly blends dynamic visuals with thoughtfully engineered functionality—delivering a user experience that is both intuitive and impactful.

Taking inspiration from the existing logo and design standards, the Mueller team created unique branded graphics to enhance MMAC’s visual identity.

With branded graphics established, MMAC and Mueller Communications collaborated to overhaul the organization’s website, building a website architecture that could host the organization’s vast volume of content and look good while doing it. Creative solutions were key, and the Mueller team found exciting ways to turn text content into graphics and integrate the new branded graphics. Special attention was paid to the site’s “Newsroom” page to ensure visual cohesion and easy navigation – which included the development of a unique tagging and categorization system so users can easily filter posts and find what they’re looking for.
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‘’Mueller approached this challenge with creativity, technical expertise, and a deep understanding of MMAC’s mission. The redesigned site successfully delivers on the primary objectives we provided them, including:

  • Robust, searchable news library with dynamic features such as automatic article feeds, media embedding and flexible layout options.
  • Secure, password-protected content areas for key stakeholders, ensuring private access to news, events and promotions.
  • Enhanced site search functionality leveraging keywords and tagging for a more intuitive user experience.”
[ RYAN AMUNDSON , SENIOR DIRECTOR OF COMMUNICATIONS, MMAC ]
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HELPING THE REGION LIVE, WORK, PLAY & LEARN

IN MILWAUKEE

‘’Now what we have is a refreshed, user-friendly platform that elevates MMAC’s ability to communicate effectively, share resources and engage its audience. Mueller demonstrated exceptional collaboration, responsiveness and innovation throughout the process.”

[ RYAN AMUNDSON , SENIOR DIRECTOR OF COMMUNICATIONS, MMAC ]
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VIEW THE WEBSITE

[ THE RESULTS ]

MMAC’s website isn’t just easy on the eyes - it’s easy to navigate, visually consistent with its new logo and branding, and makes available a wide array of industry knowledge, history, resources and Milwaukee business news that benefits local businesses, entrepreneurs and the wider community.

SERVICES RENDERED

WEBSITES

VISUAL BRANDING

[ WE’RE HERE TO HELP ]

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