Mueller Communications developed a detailed announcement rollout plan designed to reach key audiences at the right time with the right message. As part of the plan, Mueller Communications developed all announcement messaging, FAQs, notification scripts and letters for all of Everbrite’s internal and external audiences. We also developed a minute-by-minute announcement timeline.
In addition to proactive communications to key target audiences including employees, customers and suppliers, Mueller Communications served as the media contact for Everbrite regarding the announcement, fielding media inquiries and providing statements to the media.