A Challenging Announcement for a Growing Business

Since 1927, Everbrite has been providing innovative visual identification and LED lighting solutions to leading companies throughout the world. Today, Everbrite is one of the largest, full-service, visual identification companies in the United States. Amidst an evolving company and industry, the company had to adjust to market trends, most notably in neon signage production. Everbrite recognized a need to exit the neon business and streamline its operations to capitalize on efficiencies and position the company for continued growth and success. As a result, Everbrite made the challenging decision to close two of its facilities.

Understanding the sensitivities of the announcement, especially for those employees who would be directly impacted, Everbrite engaged Mueller Communications to develop and help implement a comprehensive communications strategy. This approach provided proactive, transparent communications that positioned Everbrite as the respected source of timely, accurate information about company changes. It also demonstrated the need for change, illustrating that the company was making the right decisions for the future of its operations, its employees and its customers.