A partnership with Mueller Communications put the City on the right track to develop and implement a strategic communications plan by thoroughly assessing the current state of its communications.
- Mueller developed and deployed a survey of Fond du Lac residents to better understand how residents currently engage with the City, what information is most important to them and how they prefer to receive information. The survey was completed by more than 1,200 residents and business owners.
- Mueller conducted a comprehensive audit of the City’s various communications channels to determine messaging, content mix, audience, posting cadence and engagement as well as to identify opportunities for improvement and alignment with industry best practices.
- The Mueller team interviewed 10 of the City’s department heads and key team members to understand the current state of communications efforts, perceived areas of strength and future needs.