BRINGING TOGETHER SUSTAINABILITY ORGANIZATIONS TO MEET THE MOMENT

Project Overview

Mueller Communications was engaged to help develop and launch a public-facing coalition made up of sustainability-focused and clean energy organizations around the state dedicated to people-first clean energy and climate policies. This project necessitated the creation of a full brand identity, including a logo, name, messaging and website. Following brand creation, Mueller collaborated with coalition members to launch the organization, and continues to provide communications support including social media, event planning, media relations, newsletter creation and more. The coalition – now known as the Clean Economy Coalition of Wisconsin – brings together a broad-base of organizations to advocate for clean energy initiatives and support climate-friendly policies across the state.

The Challenge

Each Coalition member organization has its own branding, identity and mission. As a nonpartisan Coalition, the Clean Economy Coalition of Wisconsin’s branding and identity needed to be politically neutral, but speak to the greater mission and vision of the newly established Coalition. Once created, the coalition needed to roll out its mission and vision and recruit new and diverse partners to help make it a reality.

The Solution

Mueller worked closely with Coalition members to develop a messaging platform and visual identity that would reflect the Coalition’s many stakeholders and diverse priorities in a distinguishable, engaging way.

Mueller brought the brand to life and continues to engage key audiences through the creation of collateral materials, a website, a newsletter and an introductory launch video.

The Results

The Clean Economy Coalition of Wisconsin celebrated a public launch in May 2023. At the launch event, Coalition partners and Wisconsin leaders including Milwaukee County Executive David Crowley, Milwaukee Mayor Cavalier Johnson and Governor Tony Evers gathered to celebrate the Coalition and reaffirm a shared commitment to a carbon-free economy by 2050.

Mueller worked closely with Coalition members to develop a messaging platform and visual identity that would reflect the Coalition’s many stakeholders and diverse priorities in a distinguishable, engaging way.

Mueller brought the brand to life and continues to engage key audiences through the creation of collateral materials, a website, a newsletter and an introductory launch video.

The Results

The Clean Economy Coalition of Wisconsin celebrated a public launch in May 2023. At the launch event, Coalition partners and Wisconsin leaders including Milwaukee County Executive David Crowley, Milwaukee Mayor Cavalier Johnson and Governor Tony Evers gathered to celebrate the Coalition and reaffirm a shared commitment to a carbon-free economy by 2050.

Mueller worked closely with Coalition members to develop a messaging platform and visual identity that would reflect the Coalition’s many stakeholders and diverse priorities in a distinguishable, engaging way.

Mueller brought the brand to life and continues to engage key audiences through the creation of collateral materials, a website, a newsletter and an introductory launch video.