Guided by a community relations and earned media strategy created by Mueller Communications, BMO executives seamlessly stepped into the community spotlight previously occupied by M&I Bank. From thought leadership in local business publications, to civic engagement and strategic corporate and philanthropic efforts, BMO remained top of mind in the community, and among key influencers and decision makers.
The Challenge
When M&I Bank became BMO Harris Bank, new leadership feared the community would no longer view the bank as “local” and set out to make clear its commitment to the Milwaukee region.
