PAPER MACHINERY CORPORATION
Spokesperson Training, Media Relations
Headquartered in Milwaukee, Paper Machinery Corporation (PMC) is the world's leading producer of cup and container forming machinery. When longtime company leaders stepped out of management roles and planned for a leadership transition, the company engaged Mueller Communications to handle the announcement. The company sought to highlight its commitment to the local community, and its local employees, through the implementation of an Employee Stock Ownership Plan (ESOP) that would make the company 100 percent employee-owned.
Mueller Communications developed and implemented a comprehensive communications strategy designed to foster confidence among employees and customers by providing proactive, open and honest communications throughout the transition.
Mueller Communications ensured PMC employees, their families, and current and prospective clients were informed and engaged throughout the transition. Thanks to a carefully crafted outreach timeline, employees and, shortly thereafter, customers, were the first to learn about the transition. The company was lauded for the way it handled the transition.
Mueller also coordinated a significant media outreach campaign to celebrate PMC’s history in and continued commitment to Milwaukee and position the company as a successful and innovative Wisconsin business. As a result of Mueller’s outreach, PMC’s story was told in every major Milwaukee area publication, as well as in numerous broadcast outlets. Front page Milwaukee Journal Sentinel coverage helped the story reach the national level, with additional national coverage in USA Today and throughout the Gannett USA network. The publicity also led to numerous recognition and award opportunities for the company.