League of Wisconsin Municipalities
Media Relations, Public Education Campaign
In 2016, Mueller Communications was retained by the League of Wisconsin Municipalities (the League) and municipal leaders across the state of Wisconsin to counter the negative perception held by various landlord groups and the Wisconsin Realtors Association regarding inspection programs and to fight future legislation that is expected to be debated in the Wisconsin state legislature to curtail such municipal programs.
Mueller Communications worked with the League to increase understanding and awareness of the importance of programs to inspect residential rental properties for health and safety enforcement. We implemented multiple tactics to achieve this goal, including message development and support for media and legislator outreach.