Lori Richards

Ms. Lori Richards is the Vice President of Mueller Communications, Inc. (MCI). She oversees Mueller Communications’ client teams by ensuring that quality and consistency are maintained for all clients of the agency. In addition, she plays a key role in developing results-oriented communications and public affairs plans and marketing strategies and ensuring they are successfully executed and tracked.

Her agency management skills have been developed through effective management of numerous MCI client projects, requiring expertise in media relations, public affairs, direct marketing, business-to-business marketing and grassroots organizing. These projects include a local media strategy for Major League Baseball and Commissioner Bud Selig; working with local health care systems and insurers to increase awareness of health care cost issues and potential solutions to managing costs; developing and implementing a communications campaign to support statewide transportation initiatives; and monitoring developments in the local, regional and national energy industry, as they relate to energy generation and transmission.

Ms. Richards has earned honors for her public relations efforts, including a national award for development of a Strategic Response Model for a local food manufacturer to implement in a crisis, a local award for development and implementation of a public affairs plan for Milwaukee’s hometown airline, several awards for the successful coordination of an annual energy event and tabloid publication and an award honoring promising PR practitioners in memory of the late Ben Barkin.

Prior to joining Mueller Communications, Ms. Richards executed media and public relations programs with the Golf Foundation of Wisconsin, where she coordinated youth golf programs such as the Pepsi Par 3 Tour, golf clinics and USGA rules seminars. She also has experience working with the communications departments of Wisconsin Gas Company and the Milwaukee Admirals Hockey Club.

Ms. Richards graduated from Marquette University in Milwaukee having studied public relations and English. She is active in organizations such as Young Professionals Milwaukee, the Association for Women in Communication and the Milwaukee Press Club, where she is currently Chairperson for the organization’s most popular annual event, the City Birthday Party.