Business-to-business/marketing solutions:
Emmpak Foods, Inc.

Challenge

Emmpak Foods Inc., a leading national food producer, provides beef products to food brokers, distributors, retail customers and food service operators across the country. The firm was created through a merger of two old-line Milwaukee companies. Each of the merged companies had developed specific brand loyalties. Additionally, the company was completing a multi-million dollar investment to upgrade existing plants and build new, state-of-the art operations.

Solution

Mueller Communications worked with Emmpak Foods to develop a business-to-business marketing communications program that targeted specific regional and national trade media as well as current and potential customers. Regular meetings with company executives and employees helped in developing story ideas that could be presented to the media.

Additionally, the branding strategy incorporated a government affairs program to regularly reach key elected officials at the local, state and federal levels. The message was consistent – focusing on an industry leader that incorporates food safety technology and process enhancements to address the issues of food safety and product quality.

Results

Emmpak Foods and its top executives have been featured in major, national trade publications. In some instances, there have been cover stories in targeted trade press. Over the years, the company has seen an increase in sales and employment levels have steadily grown. In addition, ongoing contacts have led to trade reporters directly calling executives to serve as resources for their articles.

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