Public affairs/government relations
Irgens Development Partners – GE Healthcare
Challenge
Irgens Development Partners, a Wisconsin-based real estate development company, had the opportunity to attract, design, build and lease the division headquarters for GE Healthcare in southeastern Wisconsin. However, the competition was daunting and required an exceptional financing package and a strong public-private partnership between the developer and a local municipality.
Solution
Mueller Communications worked closely with the development firm and utilized its strong relationships with the city and state to create the most competitive and attractive financing package possible. Additionally, the agency coordinated a groundbreaking news conference and reception that would position the new GE Healthcare facility as a landmark development that would bring regional and national attention to the Milwaukee County Research Park and the adjacent medical center complex.
Results
The landmark development has become a reality for both the developer and the City of Wauwatosa, and has drastically changed the economic landscape of Milwaukee County. More than 100 business and civic leaders from across southeastern Wisconsin attended the news conference. Mueller Communications was also successful in securing coverage for the GE Healthcare groundbreaking in numerous media outlets including the following:
Print Coverage:
- Milwaukee Journal Sentinel
- The Business Journal
Television Coverage:
- WITI-TV (FOX) Milwaukee
- WISN-TV (ABC) Milwauke
- WTMJ-TV (NBC) Milwaukee
Radio Coverage:
Internet Coverage:
- MSNBC.com
- Various real estate Web sites
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